By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to convey light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yankee co-founder of the skull board video game, determined to begin a brand new company promoting reasonable items and companies to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them can have expected simply how a lot of an event they’d locate there.
In Ghana, Whit's preliminary objective is to industry a top quality rechargeable AA battery that off-grid villagers may well use to strength their flashlights and radios, in addition to to cost their mobile phones. If winning, he deliberate to develop a bigger for-profit company in accordance with these batteries--creating a depended on African model that will offer life-enhancing items, prone, and jobs, with no counting on charity.
Ghana, despite the fact that, provides notable demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane using stipulations, unspeakable meals, voodoo clergymen, corrupt officers, counterfeiters, and ethnic rivalries on their solution to luck. From signing up shoppers who earn a number of funds a month at so much to education staff without Western-style paintings event, the brothers quick study that beginning a enterprise in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own youth, bickering around the African bush and studying very much approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting, No City demanding situations approved notions of charity, exhibits the facility of broadening your horizons, and means that there's wish and chance in Africa.
Praise for Bright lighting, No City:
"An affectionate, good-humored and at last inspiring account of 1 American's choice to make good stuff happen."
--Kate Braestrup, big apple instances bestselling writer of Here if you want Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using marketplace forces to handle the desires of the negative. yet my good friend, Whit Alexander, moved artistic capitalism from principles to daring perform. Bright lighting, No City will scratch your shuttle trojan horse, tickle what you are promoting mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this event, which is helping to turn out that what a lot of the constructing international wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting, No City. A travel de strength! Bravo. it truly is perceptive, informative, considerate, enticing, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and retailer the area, one rechargeable battery at a time. when you've got any curiosity in a good tale or assisting the opposite four billion, learn this ebook, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds everyone jointly in this fragile planet, Bright lighting, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This e-book is full of the eagerness and constant pursuit that it takes to make desires come to existence, and reminds you that it takes compassion, success, and humor to make heritage. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo